David McLean –
Trusted Advisor for
Marketing, Brands & PR
PHOTO: Julie Knight
Experience, inspiration and vision
for small business success
Talk to me about your brand, your sales, your mission or your business problems. I’m listening. Let me know what you need to achieve and I’ll help you with a plan, new ideas, confirmation, critique, recommendations, secret weapons, competitive analysis and suggestions. Not an agency, but one person to provide objective consultation on an as-needed basis or ongoing.
Reasons you might want a trusted advisor:
• I’ve never done this before – bail me out!
• I need some objective thinking
• We need to change people’s minds about an issue
• This is a whole new concept and we don’t know how to market it
• My company is stuck
• People don’t understand what we do
• I’m launching something new and want it done right!
• Overloaded! Need some help
• We want an outsourced marketing director
• This sales letter won’t write itself!
• What should my brand be?
• Should I buy advertising?
• Is our website helpful?
• Should we hire or fire an agency?
• I need help evaluating agency proposals
• Help us hire a marketing director, PR director or designer!
Don’t hire. Engage.
With a trusted advisor relationship you can benefit from just as much consultation and expertise as you need. Pick up the phone and bounce ideas around. Or, we can meet for a day to analyze and assess any marketing communications situation. Or, you can send an e-mail and get quick feedback or ideas. We can work on an hourly basis or on a value-based flat rate for research and plans. Project rates or retainers. Consultation for as little as one hour. Flexibility is key. Credit cards accepted.
I focus on small business (20-1000 employees), solo practices, non-profits, entrepreneurial ventures and social and political causes.
Get as much affordable professional support and marketing intelligence as you need with decades of experience, without having to hire staff.
PLANS
Initial consultation, research and a written plan as comprehensive as you need for:
• Marketing
• Public relations
• Media Buys
• SEO
• Budgeting
STRATEGY
Is your go-to-market strategy aligned with your business plan?
Who do you need to reach and how?
How much should you spend – when and how?
What options do you have?
RESEARCH
Inform your decisions with data, information and recommendations.
What are your competitors doing?
Are there any new markets to consider?
What do consumers or customers think about your brand?
ADVICE
Sometimes you just need an objective, unbiased opinion or sounding board.
Marketing or general business decisions.
Rely on 40 years of experience from a good listener.
Forty years of experience with vast range of clients
David McLean Backgrounder
Send download link to: